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The Four Red Light Factors For Your Small Business Brand

by Erin Ferree | May 18, 2012 | Small Business Branding

Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and...

Blast From the Past: Is Your Business Ready For A Logo?

by Erin Ferree | Mar 23, 2012 | Designing Marketing Materials, Small Business Branding

You’re just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you’re starting a business, you need business...

3 Secret Strategies for Designing a Profitable Event Brand

by Erin Ferree | Mar 15, 2012 | Small Business Branding

You’re throwing your event to do all sorts of very exciting things for your business, right? You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and...

Blast from the Past: 15 Reasons Small Businesses Need a Brand Identity System

by Erin Ferree | Feb 10, 2012 | Small Business Branding

Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent...

Let’s Talk About Designing Your Very First Inviting Brand

by Erin Ferree | Feb 9, 2012 | Consider Your Clients

After all, this is where all my experience comes from… I started out as a graphic designer, helping very-first-timers design their first business brands. Along the way, I learned many, many valuable lessons about designing your first brand… so I thought I should...
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