by Erin Ferree | May 18, 2012 | Small Business Branding
Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and...
by Erin Ferree | Mar 23, 2012 | Designing Marketing Materials, Small Business Branding
You’re just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you’re starting a business, you need business...
by Erin Ferree | Mar 15, 2012 | Small Business Branding
You’re throwing your event to do all sorts of very exciting things for your business, right? You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and...
by Erin Ferree | Feb 10, 2012 | Small Business Branding
Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent...
by Erin Ferree | Feb 9, 2012 | Consider Your Clients
After all, this is where all my experience comes from… I started out as a graphic designer, helping very-first-timers design their first business brands. Along the way, I learned many, many valuable lessons about designing your first brand… so I thought I should...
