by Erin Ferree | Jun 6, 2012 | Small Business Branding
Everybody gets stuck. Especially me. I’ll be rolling right along, getting creative, making stuff… and then it’s like I roll through a sticky-taffy roadblock, like in an old cartoon. And things grind to a halt. This seems to happen more often when...
by Erin Ferree | Jun 2, 2012 | Small Business Branding
The KFC Colonel. Apple’s Apple. TD Bank’s Green Chair (for my Canadian friends). These are three different kinds of powerful icons that these big businesses use in their brands. Let’s examine how they’re using them and what they do for them...
by Erin Ferree | Apr 6, 2012 | Small Business Branding
Why Your Personal Tastes Have Nothing To Do With Your Logo As a business owner, one of the most important business decisions you’ll make is choosing the design of your logo. Whether you design the logo yourself or hire a designer, you’ll have to make some...
by Erin Ferree | Mar 23, 2012 | Designing Marketing Materials, Small Business Branding
You’re just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you’re starting a business, you need business...
by Erin Ferree | Mar 1, 2012 | Free Gifts
A few days ago, I wrote about being a gemini and how that twin-fluence has me moving in two directions at once… talking about inviting (not icky) branding and ways to build your big list with interactive eBooks. Like a big fork in the road. (don’t you...
