by Erin Ferree | Feb 14, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
by Erin Ferree | Feb 11, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
by Erin Ferree | Feb 10, 2011 | Small Business Brand Strategy
Last time, we talked about how to make your brand effective instead of “just pretty”. I thought an example might be helpful. Here’s a sample of a brand strategy for a launching company. I’m going to post it one step at a time (otherwise, it...
by Erin Ferree | Jun 25, 2010 | Rebranding
Have you looked at your own brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great? Small businesses should check up on their brands at least once a year. It’s like spring...
by Erin Ferree | Jan 19, 2010 | Small Business Brand Strategy
Defining your small business’s brand enables you to present the most important facts about your business in a compelling story that will help you connect with your target customers. That’s certainly easier said than done, though — defining a...
