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Blast from the Past: The Balancing Act of Making Everyone Happy with your Website

by Erin Ferree | Mar 9, 2012 | Websites + Blogs + SEO

When you create a website, you’re trying to make several different audiences happy. You’ve got searchers coming in from the search engines, you want those search engines to rank you well, and you’ve got past and prospective clients. Referral partners...

Lessons About Warming Up Your Brand . . . From Parties

by Erin Ferree | Dec 10, 2011 | Consider Your Clients, Small Business Branding

Do you ever feel like your brand’s a little bit chilly? Like it’s too professional or boring? Or you’re distant… not as cozied up and close with your clients as you’d like to be? Why not warm it up a bit? Warmth in your brand can make it...
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