by Erin Ferree | Feb 22, 2011 | Small Business Branding
Is your brand an accurate reflection of what it’s like to do business with you? Does it help your business rise to the top? Or, does it trip you up, miss the mark with your clients and make you fall flat? Your brand has to reflect you – in some ways. When...
by Erin Ferree | Apr 21, 2010 | Logo Design
Your logo has a few jobs: 1. To communicate your brand story to your target audience. It can do this with a meaningful picture, or icon. It can communicate through the choice of font – fonts all have different meanings. And it can communicate through its’...
by Erin Ferree | Apr 8, 2010 | Websites + Blogs + SEO
How do you create an online brand instead of just a web presence? The answer is to create consistency across all of your online designs. 1. Header Graphics. Many online designs such as websites, blogs and newsletters have a header image across the top of the page. You...
