by Erin Ferree | Jun 2, 2011 | Small Business Brand Strategy
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It...
by Erin Ferree | May 31, 2011 | Small Business Brand Strategy
Does your brand ever feel like your stuff’s all over the place? Do you have design shame, because you know your brand doesn’t look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what...
by Erin Ferree | Apr 22, 2011 | Small Business Brand Strategy, Small Business Branding
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to...
by Erin Ferree | Apr 19, 2011 | Small Business Branding
Question: “I’ve always called my newsletter by my business name. Should it have a name of its’ own? Answer: “Naming your ezine something different gives you a chance to expand your brand family – to add another individualized member onto your...
