Brand Planning For Consistency

Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It...

Naming Your Newsletter

Question: “I’ve always called my newsletter by my business name. Should it have a name of its’ own? Answer: “Naming your ezine something different gives you a chance to expand your brand family – to add another individualized member onto your...