by Erin Ferree | Jun 3, 2011 | Small Business Brand Strategy
A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing,...
by Erin Ferree | Jun 2, 2011 | Small Business Brand Strategy
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It...
by Erin Ferree | May 31, 2011 | Small Business Brand Strategy
Does your brand ever feel like your stuff’s all over the place? Do you have design shame, because you know your brand doesn’t look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what...
by Erin Ferree | Apr 18, 2011 | Small Business Branding
Your brand is made up of meaning and emotion, wrapped in the experience of doing business with you. This video explains how to create a connection with your ideal clients by presenting your brand’s meaning, emotion and experience to them in an intentional,...
by Erin Ferree | Jan 27, 2011 | Small Business Branding
7 Rules For Designing A Strong, Substantial and Successful Brand If you want a brand that goes beyond being “just pretty†into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s strategic....
