by Erin Ferree | May 4, 2012 | Small Business Branding
Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn’t wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to...
by Erin Ferree | Feb 27, 2012 | Newsletters + List Building
“I’ll do that soon.” “Later, when I have time.” “I’ll put that on the to-do list.” These are all the kiss of death for leaping on a cutting-edge brand-new trend. Because, the instant a new idea is born, it starts getting...
by Erin Ferree | Feb 28, 2011 | Small Business Branding
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more...
by Erin Ferree | Feb 22, 2011 | Small Business Branding
Is your brand an accurate reflection of what it’s like to do business with you? Does it help your business rise to the top? Or, does it trip you up, miss the mark with your clients and make you fall flat? Your brand has to reflect you – in some ways. When...
