by Erin Ferree | Feb 10, 2012 | Small Business Branding
Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent...
by Erin Ferree | Oct 7, 2010 | Small Business Branding
Does your brand show your clients an authentic picture of your business’s personality? Does it shine with your style? Does it feel like it fits you perfectly? If your answer to any of the above is “no”, and your brand doesn’t truly represent...
