by Erin Ferree | Mar 9, 2012 | Websites + Blogs + SEO
When you create a website, you’re trying to make several different audiences happy. You’ve got searchers coming in from the search engines, you want those search engines to rank you well, and you’ve got past and prospective clients. Referral partners...
by Erin Ferree | Nov 12, 2011 | Consider Your Clients, Small Business Branding
Are you “marketing at†your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you’re shouting at them with a megaphone, or like you’re having a two-way conversation? We all have a craving...
by Erin Ferree | Nov 1, 2011 | Small Business Branding
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your...
by Erin Ferree | Aug 9, 2010 | Small Business Branding
It’s a bright idea to think about your clients and how your brand relates to them! 1. Define your ideal client in detail: What are they like? What do they want? What do they do? What do they need? Where do they hang out? 2. Ask some of your best clients what...
