by Erin Ferree | Jun 2, 2011 | Small Business Brand Strategy
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It...
by Erin Ferree | Apr 22, 2011 | Small Business Brand Strategy, Small Business Branding
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to...
by Erin Ferree | Feb 14, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
by Erin Ferree | Feb 11, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
by Erin Ferree | Feb 10, 2011 | Small Business Brand Strategy
Last time, we talked about how to make your brand effective instead of “just pretty”. I thought an example might be helpful. Here’s a sample of a brand strategy for a launching company. I’m going to post it one step at a time (otherwise, it...
