by Erin Ferree | May 18, 2012 | Small Business Branding
Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and...
by Erin Ferree | May 4, 2012 | Small Business Branding
Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn’t wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to...
by Erin Ferree | Apr 20, 2012 | Small Business Branding
Your small business logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other...
by Erin Ferree | Apr 6, 2012 | Small Business Branding
Why Your Personal Tastes Have Nothing To Do With Your Logo As a business owner, one of the most important business decisions you’ll make is choosing the design of your logo. Whether you design the logo yourself or hire a designer, you’ll have to make some...
by Erin Ferree | Feb 10, 2012 | Small Business Branding
Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent...
