by Erin Ferree | Jun 25, 2010 | Rebranding
Have you looked at your own brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great? Small businesses should check up on their brands at least once a year. It’s like spring...
by Erin Ferree | Jan 19, 2010 | Small Business Brand Strategy
Defining your small business’s brand enables you to present the most important facts about your business in a compelling story that will help you connect with your target customers. That’s certainly easier said than done, though — defining a...
