by Erin Ferree | Dec 10, 2011 | Consider Your Clients, Small Business Branding
Do you ever feel like your brand’s a little bit chilly? Like it’s too professional or boring? Or you’re distant… not as cozied up and close with your clients as you’d like to be? Why not warm it up a bit? Warmth in your brand can make it...
by Erin Ferree | Nov 12, 2011 | Consider Your Clients, Small Business Branding
Are you “marketing at†your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you’re shouting at them with a megaphone, or like you’re having a two-way conversation? We all have a craving...