by Erin Ferree | Apr 12, 2011 | Small Business Branding
Decide what you want your brand’s message to be – and then fit the words to that. You’d have to think about: The message of what your brand’s all about The emotion you want your brand to convey Who your ideal clients are and what sorts of words...
by Erin Ferree | Apr 10, 2011 | Small Business Branding
Renaming is a big decision for your brand, and not one to be made lightly. How do you know if you should rename your company, your brand or your website? You should really do an in-depth assessment and analysis of your brand’s traction and equity. This involves...
