Icons For Small Business Branding

The KFC Colonel. Apple’s Apple. TD Bank’s Green Chair (for my Canadian friends). These are three different kinds of powerful icons that these big businesses use in their brands. Let’s examine how they’re using them and what they do for them...

Branding Question: The Right Brand

How do I know that I have the right brand? Your brand has to do a few basic things. If it accomplishes these tasks, then you can be assured that you have the right brand. 1. Communicates your brand story. To do this, first create your brand story: Who your small...