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7 Rules For Designing A Strong, Substantial and Successful Brand

by Erin Ferree | Jan 27, 2011 | Small Business Branding

7 Rules For Designing A Strong, Substantial and Successful Brand If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s...

Assess Your Brand’s Performance

by Erin Ferree | Dec 29, 2010 | Small Business Brand Strategy

How Did Your Brand Perform In 2010? How did your brand perform this year? Did it meet or exceed your expectations as set out in your business plan? In order to be strategic about your brand’s growth and development, take a look at how your brand has been doing....
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